3 Web Design Trends to Look Forward to in 2015

November 28, 2014


With 2014 coming to a close, it would be a smart decision to stop, regroup and evaluate the predicted trends from the past year. What has been successful? Which design trend has proved to be a flop? Which have you incorporated into your own website design plans? While you are pondering those questions, let’s examine the top three web design trends that are emerging concerns for 2015.

Responsive Design

More people are using mobile devices to access the internet than ever before. Whether it is an iPad mini or a Samsung smartphone, people want to be able to see consistency with the website they visit, no matter the device they use to view it. Web designers must be able to design with the customer’s mobile devices in mind. With responsive design, a website would be able to sense the size of the mobile device’s screen and adapt to it, without losing pixel quality. This allows for a positive user experience and, of course, a big boost in customer conversion.

HTML5 Videos

Another noted design trend is having HTML5 videos playing in the background of websites. These are not necessarily promotional in nature, but rather innovative singular images which serve to promote the website’s brand or message. Clever designers can embed these videos in any of the website’s HTML pages in a way that is pleasing and not visually crowded.

Mobile e-commerce

With so many people doing business online, it makes sense to shop around for a website which is suited for a mobile e-commerce platform. When a website is accessed by a customer through their mobile device, you want them to have the best experience possible, right? Good experience and ease of website mobility translates into money for you. With a mobile e-commerce platform, you can optimise your website so smartphone and tablet consumers will have the same shopping experience as a desktop or laptop user.

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