How To Create An E-commerce Website On A Budget
E-commerce has completely transformed the way we shop, and with sales for 2016 predicted to reach £60 billion, the UK continues to be one of the leading markets for online shopping.
If you want to join this growing trend, but don’t quite have the budget of an established retailer, there are still several ways of getting an affordable e-commerce website to rival the big boys. Check out our quick and simple tips below and if you still have any questions drop us a line at firstname.lastname@example.org or call us on 0191 603 0499.
Hosting packages vary drastically in cost and quality, so do some research and find out which ones offer the best value. Don’t just look at prices, though: find out which features each host offers and find out their on-going costs; this will allow you to do a like-for-like comparison and get the best deal for your budget.
Use A Platform
For those that don’t have a lot of money to invest in designing a website from scratch, one of the most affordable options is to choose a template-based platform which allow you to build a basic online store without any programming or design know-how.
Concentrate On Function
If you are paying a professional to design the site, ask them to concentrate on function at first. Of course, you’ll want a site that looks its absolute best, but in order to get started in e-commerce, the function needs to be the priority. Put yourself in the mind of your customer and think about how easy your site is to navigate, whether using a laptop, smartphone or tablet.
The overall look of the website is always something that can be worked on as your online business grows, and once the money starts coming in you can invest some of it in any additional design elements.
Set Up A Payment Gateway
As an e-commerce business, you’ll want the most cost-effective way of collecting payments from customers; if the on-going costs are prohibitive to begin with then there’s a way around this.
A tool such as PayPal can be set up in just a few minutes, and all you’ll have to do is install some code and you’ll be ready to start taking payments from customers. Alternatively, you could try WooCommerce, which is also pretty straightforward for the novice to set up.
Only Pay For What You Need
Whether you are going it alone and designing your own site, or enlisting the skills of a web design agency such as ourselves, make sure you only pay for the elements you really need. When starting out, it can be tempting to go for all of the bells and whistles, but this will often add extra cost – and clutter – to your site. At Sitely, all our e-commerce websites are ‘futureproofed’ meaning you can add extra elements in the future at no extra cost as and when your business grows.