How to Use Social Media to Supercharge Your Website

April 1, 2015


In this day and age, most business owners understand the benefits of building an audience online. The prospect of spending hours on social media and digital marketing, though, can leave a bad taste in the mouth when the only thing you want to do is open your website, add some content and wait for visitors – or orders if you run an e-commerce site – to come flooding in. Unfortunately, it doesn’t work like that anymore. These days you have to get involved with consumers on their level. One of the best ways of doing this is by utilising the power of social media.

You have Facebook, Twitter, Reddit, LinkedIn, Stumbleupon and popular blog sites such as WordPress and Tumblr. With so many options available, how do you know what to incorporate in your marketing plans? Is being signed up to every single social network necessary for you to gain customers? The answer lies in the type of product or service you’re offering. The key is to meet your customers where they thrive online.

It’s often said that content is king and this is certainly true of social media. Whether you have a fan page for your business on Facebook, an in-depth profile on LinkedIn or are actively participating in Twitter discussions, quality content drives your message. Effectively written, targeted articles, long or short (such as Twitter’s 140 character limit) can translate into customer conversion. Just make sure that you think carefully about what your message says about the product or service you’re offering and who you’re offering it to.

By actively participating in social media platforms, and installing their apps and feeds on your website, you will encourage potential customers to engage with your brand on a personal level. Start exploring new avenues of social media on your website today. As Edwyn Collins once said, the possibilities are endless.

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