Responsive Web Design: Why Mobile Websites Matter

December 1, 2013

Responsive Web Design: Why Mobile Websites Matter

Look around you and it’s plain to see that smartphone and tablet usage is skyrocketing. But just what does this rapid increase in mobile browsing mean for your website?

Currently there are over 1.2 billion smartphones on the planet and the amount of tablets flogged in 2012 alone exceeded 100 million units, surpassing PC sales.

By the end of 2013, analysts predict there will be more mobile devices on Earth than people, and next year mobile internet usage is expected to surpass desktop usage for the first time.

This means that more and more people are using mobile devices to surf the web, and that, of course, includes your own website.

But, with so many different makes and models of mobile phones and tablets – each with different screen sizes and resolutions – on the market, how do we make sure that our websites look great and function correctly on all of them? The answer is responsive design.

Responsive design is a means of coding your website so it conforms to various devices and resolutions, allowing visitors to get the best user experience possible regardless of the device they’re using to view your site.

In contrast to creating an entirely separate mobile-specific website or app for tablet or smartphone visitors, responsive design causes your website to dynamically respond to the size of the screen displaying it, whether it’s being accessed on a desktop, smartphone or tablet.

The benefits are obvious: You build a website once, and it works seamlessly across thousands of different screens, eliminating the need for a different design and development phase for each new gadget on the market. For this reason, as well as future-proofing your website, responsive design also helps keep costs down.

At Sitely, all of our website packages are responsive as standard, so you can rest assured that whether your visitors are at their desks or in the back of a cab, they will be getting an amazing browsing experience.

Call us today: 0191 603 0499

Our bespoke web design packages start at just £499!