Search Engine Optimisation (SEO) Tips for Small Businesses
You can have the best website in the world, but that means very little if you’re not on the first page of Google. As more and more penple use mobile devices to find businesses, so do the number of people using the internet to search for specific products and services. For this reason, your search ranking can mean the difference between business life and death.
Competition for these positions are rife, of course, which means it’s vital that you do all you can to increase your chances of ranking highly in Google and other search engines. A solid understanding of the following areas of search engine optimisation (SEO) are essential in helping you achieve this:
Keyword research – use Google’s Keyword Tool to do some simple research on which words and phrases people are using to find websites related to your industry. These keywords should be built into the titles of your website’s pages to maximise traffic. It’s important to think of how your customers may relate specific keywords to location or industry, for example: ‘logo design Newcastle.’
Unique content – Google and other search engines penalise websites that feature a lot of duplicate content. Make sure that every page of your website features unique content with different keywords and copy for each.
Canonical links – If you run an online e-commerce store that features multiple product pages, use canonical URLs to prevent Google from indexing duplicate content.
Image tags – Some people forget that Google also use images in search results and these images, of course, are another route to your website. Make sure that you make the most of images and graphics by tagging each one with a descriptive ALT tag.
Deep linking – As well as linking to your website from external sources (such as your Facebook and Twitter pages), it’s very important for SEO that you link from page to page within your website itself.
XML sitemap – Use Google’s webmaster tools to submit an up-to-date sitemap. This helps the search engine index your site correctly, which in turn increases the chances of a prominent ranking position.
The above are just the basics of an effective SEO strategy, but will certainly help you on your way to search engine superstardom.
At Sitely, all our websites are set up to take full advantage of search engine optimisation techniques both now and in the future, and as our web design portfolio attests, we’re experts at converting website traffic into revenue.
Call us today: 0191 603 0499
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