Social Media Essentials for Your Business

December 5, 2013

Social Media Essentials for Your Business

Good quality content is not only crucial in terms of Search Engine Optimisation (SEO), but also in driving engagement and generating a buzz around your product or service.

Quality content and excellent Social Media Management are two of the best ways to cement your brand’s credibility, and keep your customers coming back for more.

Here are some hints and tips on producing content that your visitors will want to rave from the rooftops about, courtesy of mycleveragency…

Facebook
Use Bit.ly to track how many people click on the links you’re sharing
Post when your viewers are listening, not just when your business is open
Include simple imagery in your posts to get high engagement rates

Twitter
Call to action and tailor messages to your target audience
Pay attention to grammar and punctuation, as misspellings often denote lack of professionalism
Use mentions to prompt influencers to engage with you

Pinterest
Images with no human faces get shared 23% more often than those with human faces
Red or orange images get 2x the amount of repins
Vertically orientated images perform better than horizontally orientated images

Google+
Use full-sized images (800-600 px) to make your posts stand out
Get involved with the “Hot topics” to show your brand is keeping up with real-time events
Add relevant hashtags to your post

Instagram

Use apps such as Camera+ and Snapseed to enhance your photos
Send notes to people who have liked/commented in order to drive two way conversations

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