Top Tips For A Killer Small Business Website

September 17, 2015

Responsive web design Newwcastle

A bog standard brochure website doesn’t cut the mustard for small businesses these days – in this competitive digital age in which mobile-browsing reigns supreme, it’s essential to have a speedy, responsive, mobile-friendly website that engages visitors and converts them into paying customers. Here are our top tips when it comes to building a killer small business website:

Responsive Web Design

Technology is changing at the speed of light and so are the devices we use. More and more people prefer to stay connected while they are on the go as compared to being limited to a single place. Smartphones and tablets have allowed this making it even more important for small companies to design responsive websites that can adapt to the user interfaces of smartphones and tablets.

However, with the introduction of smartphones and tablets web designers now have to make sure that their websites can adapt to the screen size of smartphones and tablets, which is usually smaller than the normal screen size of a laptop or desktop. Another reason for creating responsive websites is Google’s recent algorithm update. This update has made it essential for companies of all sizes to create responsive websites if they want to rank well on search engine results pages.

Intuitive Navigation

A website should be created keeping the user in mind. It shouldn’t be hard for your users to navigate through the website once they access it. Instead your website design should be intuitive, possess strong typography and clean lines making it easier for the customer to decipher how they should work their way around while exploring your website.

Don’t include a lot of Flash, make the search box visible, don’t put your navigation on the right-hand side and avoid making links so tiny they have difficult reading it. Small companies spend a lot of time and money on designing websites only to face failure that they simply didn’t work. This is because they think about it too much so stop being clever and start being intuitive.

SEO-optimised Content

Content is at the heart of every website but what separates your website from the rest is the strength of your content. Your website content should be engaging and captivating for users so that they are lured to explore your website further. They should be able to find a solution to their problems only then will they deem your website useful and helpful. You can provide these solutions in the form of ‘sticky content’ which is usually referred to as an e-book you created, a business checklist that can be downloaded by you users or a new article displayed on your blog. In order to attract your users’ attention it is important to highlight information that you want them to read first that showcases your brand’s promise and commitment. Keep in mind bringing attention to your best content attracts attention to the best areas of your brand.

Call to Actions

It is important that your website guides and assists users by telling them what you want them to do next after they have browsed your website. In order to naturally achieve all your goals it is important to create a simple and clear path that will navigate the visitor into performing the action you want them to do. It is important to clear all distractions from this path so that they have a vivid vision of making a purchase and click the ‘buy now’ button. In case your website wants to educate visitors or serve as a source of information it is important that you direct them to the resources and articles featured on your site.

Affordability

Keeping in mind, we are talking about creating a killer website for small businesses then affordability plays a key role while designing a website. Small companies tend to pay a lot of money while trying to design the ‘ultimate’ website. But what they fail to understand is that spending a lot of money on your web design isn’t going to guarantee its success. Various small companies have spent a lot but only to be dismayed that their website simply didn’t work. Therefore, it is important to employ a web designer agency who can make the most out of the budget you provide them with creating a website that’s easy to manage and maintain independently.

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