Top Web Design Tips For North East SMEs
Once upon a time, the only thing that a customer needed to see from you was a smile, your handshake and the promise of a job well done. Of course, we don’t need to tell you how much that’s changed, but nobody could foresee the true impact the internet would have on small businesses. Today, websites aren’t merely a portal for purchasing or making contact – they help to generate trust in potential customers and work to further your brand.
For a small business though, it can seem impossible to build a website that stands alongside those offered by larger retailers. After all, don’t they have all the money? Well, that might be true, but there’s plenty you can do to build an amazing website on a budget. So, without further ado, check out our top tips for creating the ultimate small business website.
Embrace great design
Web design might be daunting, but getting it right is crucial to the success of your business. So much relies on it, so why leave it to chance? Take the time to study other local websites and make a list of things you like, alongside some national retailers. See what they’re doing well and see if you can do it too. Consider partnering with a local web design firm such as Sitely who will be able to help you suss out the competition and build an online presence to rival the big boys.
Prepare for change now
The way we’re using the internet is changing every day, so don’t waste valuable resources on a website which won’t work well in the future. We speak, of course, about smartphones and tablets. More and more often, we’re using these devices as our primary portals to the internet. That’s why it’s essential to ensure any website you build is responsive, so that it automatically resizes on whichever device your customer is using, both today and in the future.
Think locally for SEO
When it comes to building a local website, there’s no point in trying to fight the big boys for search results. As a web design agency, we know that we’ll never be able to compete for the term ‘Web design’, but ‘Web design North East’? Well, that’s something we can work with. When you build a website, focus on your local area with good, targeted SEO. After all, nailing your niche is what it’s all about in the ranking stakes.