Why Flat Design Equals A Great Website

December 19, 2014


Two of the main things users want when they visit a website is for it to be visually appealing and easy to navigate. If a user’s browsing experience is a positive one, then more often than not they will be enticed to make contact or, if you’re running an e-commmerce store, a purchase. As web designers, we’re always looking at the best new ways to ensure customers have a seamless user-experience and one of the most effective ways to do this – while looking pretty at the same time – is by employing flat design.

Flat design is a minimalist, understated yet extremely stylish approach to a website’s look and feel. Think clean, crisp and uncluttered. You might think it’s a good idea to have all kinds of crazy images or special effects whizzing across your website thinking they might pique a customer’s interest, but with flat design, this isn’t necessary. In this instance, less is definitely more!

Want an example? Think about how the recently revamped iPhone interface looks or how Amazon has evolved the Kindle. Look at the icons and think about their usability. What stands out is their ease of use. Kindle Paperwhites are very close in design to an actual book; customers can locate page numbers, chapter headings, titles and turn pages with one finger much the same as a real book. It makes for a seamless experience and a great example of flat design at its finest.

Find out how a flat design makeover can increase your customer conversion rates by getting in touch with Sitely today!

Call us today: 0191 603 0499

Our bespoke web design packages start at just £499!