What Is Branding And Why Do You Need It?

October 18, 2019

kristian-egelund-wwqRpSNBPq4-unsplashWhether you realise it or not, every interaction a customer has with your business relays back into your brand image. Your branding can go a long way regarding consumer trust and rapport, so it’s important to make sure it’s absolutely perfect.


What Is Branding?


Branding is the process of giving a business a distinctive voice and image. This voice and image is then used throughout your website, your shop, your marketing materials and wherever else you deem appropriate. This ensures you’re giving your consumers a consistent message and a theme.


Why Is It Important?


Essentially, the aim of branding is to establish a strong presence in the industry the business is in, and to create an awareness about the company, services and products. This in turn leads to not only attracting but also retaining customers.

Want to find out more about why branding is important? Here are 5 reasons you shouldn’t be overlooking branding for your company:


Customer awareness


Unless you have created a product completely unlike anything else in existence (and as much as we’d all like to think that we have, that’s probably very much not the case), it’s likely to be an over saturated market.

The consumer is exposed to so many different options and with social media advertisements stronger than ever, it’s important to make sure they’re not straying away from you.

When done correctly, branding ensures that your customers know who you are. If all of messages and campaigns you produce are the same across everything that your business does, it’s unlikely that your customers will forget you.

With multiple engaging social media platforms, M.A.D Communications makes sure you know exactly who they are and what they do. Their relatable copy means they’re easy to approach, something that’s often overlooked with a lot of businesses.


Customer loyalty


Did you know that the probability of selling to a new customer is 5-20 percent, while selling to an existing customer is 60-70 percent? Or that the cost of bringing a new customer to the same level of profitability as an existing one is up to 16 times more?

It’s a well known fact that if the customer has a positive experience with your brand, they come back for more. And when a customer sees your branding across multiple mediums and channels, it will give the positive affirmation the customer needs to feel justified in the purchase of your company’s product.


Competitive advantage


How many people do you know that swear by Apple products? Once upon a time, they may well have been leading the way and light years ahead of the other brands. But they’re not now.

Other products are just as good – if not better – yet people will stick by the brand religiously. And why is that? It’s all about their branding.

Creating a distinguished identity on the market is crucial to making sure you have that competitive edge.


Differentiation from competitors


Like I said earlier, the consumer market is completely over saturated. There will be many, many products that are all very similar, albeit not exactly the same.

But how do you get this point across to consumers? How do you tell your customers that your product has something slightly different to put you ahead of the crowd?

Branding gives your product the voice it needs to show everyone why it’s different. Without a voice, your product may fall by the wayside with consumers.


Growing the business


Once a brand has gained customer loyalty, rapport and trust through the use of branding, it can truly flourish. With an already established consumer base, you can introduce new products and services with less risk.

This is the end goal for most if not all businesses, so it’s important to make sure your branding is perfect.

Here at Sitely we can help your business grow by creating beautiful websites. Get in touch to see what we can do for you today!

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